Fashion Open Studio


Negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants.

For International Women's Day 2013, Zee News included the film on its list of best women-centric films. Arbaaz Khan as Abhijit "Abhi" Sarin, a fashion tycoon, head of Panache and considered as "Big daddy " of fashion industry. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, snapchat, Twitter and other platforms are also used. Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Fashion forecasters can use this information to help determine the growth or decline of a particular trend.

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